Issa London is
reissuing a new version of the Duchess of Cambridge's engagement dress
as part of its forthcoming Banana Republic collection. The British brand
has created a "daywear" alternative to the blue wrap dress, which sold
out almost immediately after the Duchess wore the style at the
announcement of her engagement to Prince William in November 2010.
The new version, which features a wrap
waist and ruched detailing, is made from jersey and comes in both blue
and plum. Another similar style features short sleeves and a deep
V-neck. Prices range from £65 to £75, far less than Issa's original
price of £565. The collection arrives in stores on August 8.
Issa's founder and creative director,
Daniella Helayel, left the label in May this year. The company is
currently overseen by Camilla Al Fayed, who owns a 51 per cent stake.
Central Saint Martins-trained Blue Farrier - who has worked at Chloé,
Stella McCartney and Sandro, is the label's new creative director.
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